The Sports Journalists’ Association has been the voice of the sports media industry in Great Britain since 1948.
Bring that forward to the modern day, and we have around 1,000 members, 400 SJA Academy members (young and aspiring journalists), a website that is visited frequently, a mailing list of over 5,000 sports media professionals, and in excess of 70,000 followers on our social media channels.
We have the platform – and we want to work with businesses and brands that will help us to connect and improve the industry we work in.
The SJA has a track record of successfully working together in partnership with a range of leading sporting and commercial organisations, including the National Lottery, Canon, UK Sport and the British Olympic Association; charities such as the Royal Marsden Cancer Charity, Cancer Research UK and the Laureus Foundation; and blue-chip companies including BP, Ladbrokes and BT.
The SJA British Sports Journalism Awards, staged in the spring, celebrates excellence among the country’s sports writers, photographers, broadcasters, content creators and editors.
The Awards night gala ceremony is one of the highlights in the sports media industry’s calendar, representing a unique gathering of hundreds of sports media professionals, including the biggest companies and names in the business.
The awards are covered in the national media and generate significant attention on social media.
Contact us to learn about sponsorship opportunities for the SJA British Sports Journalism Awards.
The SJA British Sports Awards, held towards the end of the year, celebrates the nation’s sporting achievements and sees SJA members vote and crown their Sportsman, Sportswoman and Team of the Year, as well as honouring many other worthy teams and individuals from across the UK’s sports family.
The Awards have an illustrious history dating back to 1949. Since 2024, the Awards have been announced live on Sky Sports News and the broadcaster’s digital and social channels, reaching an audience of millions.
As well as these showpiece events, the SJA has a track record of hosting and organising welcome receptions to international sports media at major sporting events; industry webinars; and other activities that showcase the inspirational work and achievements of our members and the wider industry.
Whether it’s sponsoring our awards events, other SJA activities or supporting us to deliver something new, we would be delighted to discuss and put together a bespoke package.
We welcome your enquiry – please email info@sportsjournalists.co.uk