Advertising and sponsorship

The Sports Journalists’ Association has been the voice of the sports media industry in Great Britain since 1948.

Bring that forward to the modern day, and we have over 800 members, 400 academy members (young and aspiring journalists), a website that is visited frequently, a mailing list of over 4,000 sports media professionals and in excess of 70,000 followers on Twitter and other social channels.

We have the platform – and we want to work with businesses and brands that will help us to connect and improve the industry we work in.

The SJA has a track record of successfully working together in partnership with a range of leading sporting and commercial organisations, including the National Lottery, Canon, UK Sport and the British Olympic Association; charities such as the Royal Marsden Cancer Charity, Cancer Research UK and the Laureus Foundation; and blue-chip companies including BP, Ladbrokes and BT.

The SJA holds two annual awards events…

The SJA British Sports Journalism Awards, staged in March, celebrates excellence among the country’s sports writers, photographers, broadcasters and editors.

The Awards night gala dinner and ceremony is one of the highlights in the sports media industry’s calendar representing a unique gathering of over 650 sports media professionals, including the biggest companies and names in the business.

The awards are covered in the national media and generate significant attention on social media.

To read more about sponsorship opportunities for the SJA British Sports Journalism Awards, click here.

Take a closer look at the SJA British Sports Journalism Awards

The SJA British Sports Awards, staged each December, celebrates the nation’s sporting achievements and sees SJA members vote and crown their Sportsman, Sportswoman and Team of the Year, as well as honouring many other sporting achievements.

The Awards have a history dating back to 1949 and the December lunch regularly attracts some of the biggest names in British sport.

A host of famous names and inspirational achievers attend the SJA British Sports Awards every December

As well as these showpiece events, the SJA regularly hosts welcome receptions to international sports media at major sporting events, and organises industry webinars as well as other activities to showcase the amazing work that our members and the wider industry does.

Whether it’s sponsoring our awards events, other SJA activities or supporting us to deliver something new, we would be delighted to discuss and put together a bespoke package.

We welcome your enquiry – please email