Our Partners

Since 2012, the SJA’s British Sports Awards have been generously sponsored by The National Lottery, who through two decades and £6 billion of funding have transformed the fortunes of many of Britain’s sports.

Since National Lottery funding for elite sport began in 1997 British athletes have won 633 Olympic and Paralympic medals. 

The National Lottery is also sponsoring our 2017 British Sports Journalism Awards.

The SJA would like to place on record our gratitude to The National Lottery and hope that we can continue our successful partnership for many years to come.

For further details of The National Lottery’s good causes click HERE

Tim Hollingsworth of the British Paralympic Association presents Dame Sarah Storey with the Spirit of Sport Award, chosen by The National Lottery (Getty Images)

Canon’s success story began in Japan in the 1930s, when a small group of enthusiastic scientists set out to establish their presence in camera technology.

The company first established a presence in the UK in 1976. At that time its activities were confined to the sale of calculators, micrographic equipment, copiers and similar products for the business market.

In 1982 a separate camera sales operation was merged to form Canon (UK) Ltd, and since then the company has grown to become a world-leading provider of market-driven digital imaging solutions for the office and home environments.

Canon UK, who currently emply around 2,000 people in the UK and Ireland, are the sponsors of the Sports Portfolio of the Year and Sports Photographer of the Year at the 2017 SJA  British Sports Journalism Awards.

For more information on Canon, click here

WINNER: Alex Livesey holds up the Sports Photographer of the Year Ed Lacey Trophy (Getty Images)


UEFA is the 2017 British Sports Journalism award sponsor for the Football Journalist of the Year.

It is supporting the SJA via their campaign Together#WePlayStrong, which is aimed at transforming perceptions of women’s football and encouraging girls to take up and continue playing the game.

This new initiative will see UEFA working closely with its 55 member associations in order to ensure that football is the number one sport for women across Europe by 2020. Their partnership with the SJA is part of the campaign to also promote football writing.

 • Website: WePlayStrong.org
• Twitter: @WePlayStrong_
• Facebook: facebook.com/WePlayStrong/
• Instagram: instagram.com/weplaystrong/
• YouTube: youtube.com/user/UEFA



Getty Images provide most of the imagery on the SJA website.

The company is among the world’s leading creators and distributors of award-winning still imagery, video, music and multimedia products, as well as other forms of premium digital content.

Its best-in-class photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media.

For more information on Getty Images, click here

Capturing the moment: SJA Photographer of the Year Alex Livesey (Getty Images)


The SJA charity partner for the British Sports Awards and the British Sports Journalism Awards is Alzheimer’s Society.

Dementia is set to be the 21st century’s biggest killer. Someone develops it every three minutes and it’s set to affect one  million by 2021.

Of the top ten causes of death, dementia is the only one we cannot prevent, cure or slow down

It has no respect for age. More than 40,000 people with dementia in the UK are under 65. It slowly strips you of your memory, relationships and connection to the world.

This is a condition which touches the lives of so many SJA members and also many sportsmen and women. Sir Geoff Hurst and Gordon Banks have been fund-raising ever since discovering that 1966 World Cup-winning team-mates Nobby Stiles,  Martin Peters and Ray Wilson all suffer.

 Unite now – text UNITE to 70677 to donate £3 a month or visit alzheimers.org.uk/donatetoday


Hurst plans memory walk for Alzheimer’s