Press conference: RFU sponsorship launch, Sep 25

From RFU

What: Launch of BMW Group UK’s new partnership with the RFU including investment in the RFU National Academy Programme and front of shirt sponsorship for the England Under-20, Under-18 and Under-16 squads.

Stuart Lancaster, Andy Farrell, Rob Andrew and Tim Abbott, Managing Director of BMW Group UK will outline how BMW’s investment in the game will be used specifically to ensure the continued development of the next generation of English players.

As front of shirt sponsors for the age grade squads (Under-20, 18 and 16), this season’s new shirt will also be unveiled.

When: Tuesday, September 25

Time: 10.00am

Venue: BMW Group Academy UK, Wokefield Park, Goodboy’s Lane, Mortimer, Reading, West Berkshire RG7 3AH

Click here for a map

Background: With its new four-year partnership from September 1, the RFU and BMW Group UK will provide an overview of how BMW is investing in various levels of the elite game.  It aims to improve and increase bespoke development for more players by funding a significant expansion of the RFU National Academy Programme.

The partnership focuses on supporting a new programme of talent identification and development for the elite player pathways from 15 year-olds through to the England senior squad.

There will be interview, filming and photo opportunities, including briefings for Daily and Sunday newspapers with Stuart Lancaster and Andy Farrell.

To confirm attendance and whether you require a parking space or transport from Reading station please contact Nicola Marshall, RFU Senior Communications Manager, on 0208 831 7770 or

To book broadcast slots with Stuart Lancaster, Andy Farrell, England Under 20 Head Coach Rob Hunter or England Under 18 Head Coach John Fletcher please contact Dave Barton, Senior England Teams Media Manager,


Mon Sep 24: SJA Autumn Golf Day, Muswell Hill GC. Click here for booking details

Thu Dec 6: 2012 SJA British Sports Awards. An Olympic year extravaganza. Note the date in your diary now. Details to be announced soon.