Fast Track, the sports marketing and events agency, has won the contract to provide event management and media services to the Youth Sport Trust for the UK School Games through towards the 2012 London Olympics in a five-year deal estimated to be worth £10 million.
The Youth Sport Trust – which is responsible for staging the UK School Games – decided on the appointment following a competitive tender process. Fast Track magaed successfully undertook event management and media services for the inaugural event, which took place in Glasgow in September.
More than 1,700 athletes, team staff, officials and volunteers were involved in the first UK School Games, which featured athletics, fencing, gymnastics, table tennis and swimming, plus disability events in athletics and swimming.
After being announced in the Chancellor of the Exchequer’s Budget speech in March, the UK School Games aims to replicate the feel of a major adult multi-sport event.
The 2007 UK School Games are due to take place in Coventry next summer.
Steve Grainger, the chief executive of the Youth Sport Trust said:
“We are delighted to confirm Fast Track’s appointment to help us deliver the UK School Games over the next five years. The quality of their expertise combined with their creative approach to this unique event gave them the edge we were looking for, and we look forward to working closely with the team going forward.”
The deal continues an excellent year for Fast Track. Having been ranked as Marketing magazine’s number 1 sponsorship agency for the second year running in June, the agency now works across a wide range of clients including UK Athletics, the National Lottery, Sainsbury’s, Heineken, Land Rover, Lucozade Sport and Volvo encompassing a wide portfolio of sports such as athletics, football, sailing, rowing, rugby and disability sport.
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