Sports Direct launches into magazine market

Sports Direct is behind the launch of a monthly sports magazine for men, Forever Sports.

Published under contract by Haymarket Network, the title has a cover price of £2 and initial distribution of 160,000, through newsstand sale and 500 shops and subsidiaries run by the Sports Direct firm owned by Mike Ashley.

Sports Forever magazineNikki Wicks will edit the title with an impressively sized editorial team of 10. Wicks previously worked on Spikes magazine, produced by Haymarket for the IAAF, the international athletics governing body.

Forever Sport  is aimed at men aged 18 to 30 and “aims to challenge publishing convention by offering exclusive interviews with the world’s coolest sports stars and the best style and fitness advice for only £2”.

The first edition includes features on boxer Floyd Mayweather, David Beckham, the European Footgolf championships, and Wilson Kipsang, the world record-holder, on how he plans to beat Mo Farah in the London Marathon. magazine, which was launched by Haymarket Network last year, is no longer being published.

Make sure you don’t miss out on the gala celebration of the best of British sports journalism by booking your ticket – or even a table – for the SJA British Sports Journalism Awards on Monday March 24 at the Grand Connaught Rooms in London’s Covent Garden.

The event begins at 6pm, with a champagne reception and opportunity to view an exhibition of many of the leading entries in the photography categories, prior to a three-course dinner and the presentation of the awards.

There are special ticket discounts available to paid-up SJA members. But hurry – tickets are already selling fast.


Mon Mar 24: SJA British Sports Journalism Awards, Grand Connaught Rooms, London
Thu Apr 10: SJA annual meeting, Old Cock Tavern, Fleet Street
Mon Apr 14: SJA Spring Golf Day: Croham Hurst GC, Surrey. Booking details to be announced