Book your place at the SJA British Sports Awards

Tickets are now on sale for the highlight of the SJA’s year, the British Sports Awards lunch, to be staged again at the popular Brewery venue in Chiswell Street in central London on Wednesday December 8.

Happy winners: past Sportsman and Sportswoman of the Year, Lloyd Honeyghan and Kelly Holmes, at the SJA British Sports Awards

The 2010 awards, in which the country’s sports journalists celebrate the previous 12 months of sporting achievement by Britain’s leading sportsmen and women, are the 62nd annual celebration, which stretches back to 1949.

This year’s event will again be hosted by the SJA’s President, Sir Michael Parkinson, with the popular Jim Rosenthal as our master of ceremonies. The SJA is delighted that UK Sport will again be our lead sponsor for this event.

This year’s all-star occasion is sure to be attended by some of the biggest names from British sport.

Recently, our winners of the Sportsman and Sportswoman prizes have included heptathlete Jessica Ennis and F1 world champion Jenson Button; cyclist Sir Chris Hoy and swimmer Rebecca Adlington, between them winners of five Olympic gold medals in Beijing in 2008; plus Lewis Hamilton (2007), Joe Calzaghe (2006), Andrew Flintoff (2005), Jonny Wilkinson (2003) and David Beckham (2001); Paula Radcliffe (three times a winner), Kelly Holmes (2004), Zara Phillips (2006) and Victoria Pendleton (2007).

The SJA’s cherished British Sports Awards titles pre-date all other national sports awards by at least a decade.

Who will win in 2010? You – the SJA membership – will decide, with voting now open. Each SJA member is allowed to vote just once, with all votes having to be cast by the deadline of November 9. Click here to go to the online voting form.

All-star guests: two more past winners, Lord Coe and Lucinda Green, with SJA President Sir Michael Parkinson

And you can also be at The Brewery to see the announcement of the award winners on December 8, as tickets are now on sale.

Prices for the event have been pegged for a third year, with SJA members able to save £60 on a pair of tickets.

SJA members can buy a ticket for £80 (plus VAT), and an additional guest ticket for £100 (plus VAT). Tickets are otherwise on sale at £120 (plus VAT) each. Click here for the booking form.

The price of the tickets cover a superb three-course meal, half a bottle of wine per person, and the event entertainment.

The SJA is keen for national news organisations to use the British Sports Awards as a great opportunity for a pre-Christmas staff get-together, and we are also encouraging members who attend to use our money-off offer to buy a second ticket and bring along a sporting contact to the event.

As we get ever closer to 2012 and the London Olympics, demand for tickets to the SJA British Sports Awards is sure to increase.

And with the announcement of the host nation for the 2018 FIFA World Cup coming just a few days before our awards, there is firm hope that this year’s SJA Awards lunch will also be a celebration of that event returning to England.

  • For all questions on ticket and table bookings and sponsorship opportunities at the SJA British Sports Awards, contact Start2Finish Events on 020 8916 2237 or email:
  • The Sports Journalists’ Association is proud to have UK Sport as our lead sponsors, in a partnership that stretches back to the 1970s, when the then Sports Council first worked together with us to stage awards to recognise sports writing in this country.