Triathlon sponsorship press conference

From the British Triathlon Association

Richard Caborn, the Minister for Sport, together with Norman Brook, the chief executive of the BTA, and several top British triathletes, will be at the Serpentine Lido in London’s Hyde Park – the venue for the start of the 2012 Olympic triathlon – this Wednesday, July 26, for the official launch of the biggest commercial sponsorship for the sport in this country.

The launch will take place from 9.30am for a 10am start on July 26.

For further information or to confirm attendance, please contact: Victoria Fuller at Pitch PR, T: 020 7494 1616 or M: 07813 775592. E-mail:

Or for more information following the announcement, visit the BTA website, here.