Each month the BOA will host a media teleconference, providing an efficient forum to bring together Team GB Olympic hopefuls with the media. Each teleconference aims to include a minimum of three athletes from three different sports, both summer and winter. The BOA will host and manage the calls.
The media teleconferences will give athletes from Olympic sports the opportunity to tell the story of their journey to London 2012 or Sochi 2014 to key media in a very efficient manner. Media will benefit by having access to three timely and topical Olympic sport stories in one hit. Athletes featured will be preparing to compete in a major event, so the call will be an opportunity to preview their participation in a World, European or British Championships as well as looking further ahead to their Olympic ambitions.
The first media teleconference is scheduled to take place on January 24 (TBC) and will feature a leading athlete from a range of sports including judo, skeleton and table tennis. Calls will then take place on a monthly basis throughout the year. A media advisory giving specific details will be sent out one week in advance of each call. Members of the media will be required to pre-register their participation.
If you have any queries or suggestions, please don’t hesitate to contact a member of the BOA Communications Team. A media advisory with details of the first call will be sent out in the week commencing January 17.