Higgins agency signs tennis star Wozniacki

Stuart Higgins Communications, the PR agency run by the SJA member and former Sun Editor, has struck a deal with Blue Entertainment Sports Television to work with a number of the firm’s tennis clients, specifically world No4, Caroline Wozniacki (pictured).

Wozniacki, 19, runner-up at this year’s US Open, joins a sport and celebrity client list at the Fast Track-owned agency that already includes Sir Mick Jagger, Chelsea FC, Wembley Stadium, Denise Lewis, Gail Emms, Mark Foster, Danny Cipriani and Sharron Davies.

Stuart Higgins Communications will take responsibility for raising the Danish star’s global profile across the media as well as exploring new commercial opportunities.

BEST also represents ATP doubles team Bob and Mike Bryan, rising star Melanie Oudin, WTA Tour No7 Victoria Azarenka.

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