An SJA member who has already helped to raise £1.4 million for the Help for Heroes charity is looking to double that figure by having a hand in staging a charity international rugby match at Twickenham in December.
Jolyon Armstrong, through his PR company, is helping to promote a second Help for Heroes match on December 3, this time between sides representing the Northern and Southern Hemispheres.
Armstrong helped to pull together the previous Help for Heroes match in September 2008, when a Help for Heroes team led by Lawrence Dallaglio took on an International XV captained by Scott Gibbs, including 20 capped players alongside servicemen and academy players, and managed to draw a crowd of 52,000 and raised £1.4 million.
This second match raises the bar because of the North v South rivalry and that fact that many players who are playing in Rugby World Cup starting in September will be available. The Northern Hemisphere team will be run by Dallaglio, together with Jason Leonard and Ieuan Evans, while the Southern Hemisphere team will be managed by Sean Fitzpatrick and Michael Lynagh.
The captains and coaches of the two teams will be announced on August 15.
Australia, who are due to play Wales at Cardiff on December 3, have said they will release seven players not required for the Test to be available at Twickenham.
UPCOMING SJA DATES
- Thu Aug 18: Lunch with Sir Clive Woodward, performance director of the BOA, on plans for the 2012 Olympics with just one year until the London Games. For booking details click here.
- Mon Sep 12: SJA Autumn Golf Day, Muswell Hill GC. Click here for more details and to book yourself in for the day.
- Wed Dec 7: SJA 2011 British Sports Awards – Booking now open. For more details, click here.
All details subject to alteration. Keep checking sportsjournalists.co.uk for updates