Manchester United’s drive to embrace social media has taken a further step with the appointment of David Sternberg as head of media at Old Trafford.
Sternberg, a former Fox and Universal Sports executive, is overseeing MUTV and the club’s websites, mobile, social and print media.
His appointment does not affect the position of United’s communications director Phil Townsend, the former government spokesman and SJA member.
United have a hugely-popular Facebook page but do not yet have a Twitter account, though when news of Sir Alex Ferguson was retiring broke, the hashtag #thankyousiralex got 1.4million mentions in an hour, more than the death of Margaret Thatcher.
UPCOMING SJA EVENTS
Thu June 13: SJA Lions Lunch with Graham Price: Book now to reserve your place
Wed June 26: SJA Sea Angling Day: Being held somewhere in the North Sea. For more information and booking details, click here
Thu July 4: SJA/Laureus brunch with Michael Vaughan. Click here for booking details
Mon Sep 9: SJA Autumn Golf Day, including the Phil Sheldon Trophy, at Muswell Hill Golf Club. Details to be announced shortly
Thu Dec 12: SJA 2013 British Sports Awards. Venue and ticket booking details to be announced soon