The Cricket Paper will be available in 30,000 retail outlets throughout England and Wales every Wednesday.
It will cover the game from Test match to Village Green.
Greenways Publishing is owned by David Emery, former sports editor of the Daily Express, and a former SJA chairman.
Former Sportsbeat executive Craig Chisnall is deputy editor of The Cricket Paper.
Chief correspondent is Peter Hayter of the Mail on Sunday and former England wicket-keeper Paul Nixon is a columnist.