USOC confirms Sandusky as media chief

With the Vancouver Winter Games just days away, the United States Olympic Committee has confirmed a former Hill & Knowlton PR exec, Patrick Sandusky, as its new chief communications officer.

Sandusky had been acting CCO since October, joining USOC after heading up the comms team for the Chicago 2016 bid team. Despite a flying visit of support from US President Barack Obamato the IOC meeting in Copenhagen, Chicago dropped out of the voting after the first round of the ballot.

At the USOC’s headquarters in Colorado Springs, Sandusky will report directly to chief executive Scott Blackmun, who has been in his job less than two weeks.

Before joining Chicago 2016, Sandusky spent 10 years at Hill & Knowlton, where he was vice president of the sports marketing practice, which has worked on accounts managing the IOC’s image after the Salt Lake City scandals, with the London 2012 bid, and with FIFA and the World Cup.

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