London commuter freebie to go 7 days for Olympics

Metro, the newspaper given away to commuters to the capital on weekday mornings, is to produce weekend issues for a five-week period around the London Olympics.

Olympic mission: Metro to go seven-days during the Games period

It is planning to distribute 325,000 printed copies on Saturday and Sunday mornings plus a series of tablet editions across seven days.

The production of an interactive tablet edition will allow Metro readers in cities outside London to read its Olympics content.

It will include video content, results and medals listings plus Twitter feeds and blogs from the paper’s reporters and bloggers.

Metro editor Kenny Campbell said: “Our special weekend issues will include everything that Metro provides during weekdays, which will also have a celebratory and souvenir feel.”

He said the paper’s team, led by sports editor David Gurney, are planning to provide comprehensive coverage and analysis. Metro already has an Olympics page on its website.


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