Brooks cashes in as charity benefits from Sky Bet

From Sky Bet
After a fantastic Ashes series, finally sealed by England’s victory at The Oval last week, Gideon Brooks’s betting judgment saw him win more than £1,000 in the Sky Bet Media Challenge – and also earn another cheque from sponsors Sky Bet with a winnings-matching £1,000 for the charity of his choice.

Sky Bet, one of the SJA’s lead sponsors, provided 30 sports journalists each with £50 in free bets on each of the Ashes Tests.

A Sky Bet spokeswoman said: “Thank you all for taking part in the inaugural Sky Bet Ashes Media Challenge, we hope you’ve enjoyed the challenge and had some fun along the way whilst also discovering the range of markets Sky Bet offered during the action.

“Your winnings will hopefully have added to your Ashes celebrations. Congratulations to Gideon Brooks for finishing in first place, his winnings will be matched by Sky Bet and donated to a charity of his choice. “

As part of the Ashes Media Challenge, Sky Bet provided SJA members with nearly £4,000-worth of free bets over the Ashes series, and will be paying out more than £6,000 in winnings and charitable donations .

Sky Bet Ashes Media Challenge Leaderboard
1. Gideon Brooks £1055.84
2. Mark Garrod £874.51
3. Steve Brenner £606.67
4. Derek Pringle £448.39
5. Randall Northam £377.55
6. Paul Trow £373.65
7. Simon Wilde £341.02
8. Ian Cole £325.00
9. Matthew Engel £281.25
10. Jon Colman £242.31

â–¡ Sky Bet is the SJA’s newest partner, the sponsorship being announced in October 2008.

Together with the SJA’s other lead sponsor, UK Sport, both partners support our two prestigious annual awards events, including the Sky Bet sports betting writer of the year at the SJA’s British Sports Journalism Awards.

The 61st annual SJA British Sports Awards will be staged at The Brewery, in London, on December 9 2009.

Click here for more recent articles on journalism, sport and sports journalism

Join the SJA today – click here for details and membership application form