The publishing group headed by David Emery, former head of sport at Express Newspapers, have added a new title to its stable.
The first edition of The Racing Paper will appear this Saturday – the busiest betting day of the year – Grand National day. Priced at £1.90, it will undercut the Racing Post by £1 and will be available in England, Scotland and Wales.
Greenways Publishing, the weekly sports media company, already publishes The Rugby Paper, The Non-League Paper, The Football League Paper, and The Cricket Paper; along with Racing Ahead and Late Tackle magazines.
Greenways’ move into the market follows the demise of the independently-produced Racing Plus newspaper at the end of January. It will preview all Saturday and Sunday horseracing and will feature a special pull-out section for sports betting across the board.
Racing fans will be offered 52 pages of analysis from tipsters, together with interviews and columns. Writers will include Jonathan Powell, Robert Cooper, Paul Ferguson and a column from trainer George Baker
In addition, a 12-page sport bet section, will include an exclusive column on football betting from Michael Owen. It will also feature leading personalities from sports including cricket, golf, rugby, tennis, motor racing and American Football.
Emery, Greenways’ managing director and editor-in-chief said: “We have been considering a racing newspaper for a number of years. With recent changes in the market, such as the loss of Racing Plus, and the 20% increase in cover price of the daily publication, The Racing Post now seems to be the perfect time to fulfil our ambitions. The launch also complements our existing racing coverage via our monthly magazine, Racing Ahead.
He added: “The Racing Post is clearly a wonderful product but the market should have room for a little competition. Our cover price should make us attractive, especially as we are running all Saturday and Sunday race cards.”