This Sunday will see the second edition of a specialist sports newspaper, The Rugby Paper, edited by David Emery, the former SJA chairman.
It is an all-colour up-market tabloid covering rugby union from the top down to regional level.
There are columns from Jeremy Guscott and Jeff Probyn and the coverage is led by former Sunday Times staffer Nick Cain.
The Rugby Paper costs Â£1.50 and is available throughout England and Wales at most newsagents.
It is from the same stable as the Non-League Paper, now in its eighth season.
Anyone interested in contributing to The Rugby Paper should contact Emery at email@example.com