Twitter to give SJA Masterclass at BT Tower: Dec 17

The SJA is delighted to announce a Twitter masterclass for sports journalists, staged in association with BT Sport, to be held at the BT Tower in London on December 17.

Twitter logoSocial media has become part and parcel of mainstream journalism. Twitter UK director Lewis Wiltshire will be our guest to offer advice, tips and insight in a talk and Q and A session.

This is a unique opportunity to discover how to make the most of Twitter, from individual journalists to online sports editors. And for members of the SJA, the event is absolutely FREE.

BT Sport is hosting the event at the iconic BT Tower, which provides unheralded views of London.

Wiltshire is director of media partnerships at Twitter UK, having been the company’s inaugural head of sport. Before that he was sports editor and Olympics editor of BBC Online.

Due to security requirements at BT Tower, anyone who wishes to attend must register with the SJA and will need to provide photographic identification – driver’s licence or passport – on the day.

Non-members of the SJA are also welcome, at a cost of £10 a head. In the event that the masterclass is oversubscribed, SJA members will take priority.

The SJA Masterclass will take place at the BT Tower, Cleveland Street, London W1T 4JZ, on Tuesday, December 17, 2013, starting at 10.30am. Doors open from 10am.

Our event, staged in association with BT, will be held on the 34th floor. Tea and coffee will follow the talk.

Places are expected to be in great demand and will be allocated on a first-come, first-reserved basis, with preference given to SJA members.

All those wishing to attend must book in advance for security purposes. Those who are not members of the SJA will be charged £10 (including VAT).

  • Contact Mary Fitzhenry by email to, writing “Twitter Masterclass” in the subject field of your email.
  • Payment, with cheques payable to the SJA, may be made on the day, or can be sent to the Treasurer, Sarah Juggins, Farrier’s Cottage, Lower Farm, East Winch, Norfolk PE32 1NL. 
  • Payment may be expected from anyone who books a place but does not attend.

All details are subject to change. First posted November 16.

  • Between now and the end of 2013, anyone wishing to join the SJA may apply, with their initial fee covering their membership through until the end of 2014 – effectively 14 months’ membership for the price of 12. Click here for more details


Thu Dec 12: SJA 2013 British Sports Awards. Bookings now open. Click here for details


Mon Mar 24: SJA British Sports Journalism Awards, Grand Connaught Rooms, London
Mon Apr 14: SJA Spring Golf Day: Croham Hurst GC, Surrey. Booking details to be announced