Tim Lovejoy, for 10 years the co-host of Sky Sports’ Saturday morning show Soccer AM, has announced he is to leave the show to pursue “new directions”.
The eclectic mix of football highlights, prattfalls, music and celebrity, which Lovejoy has produced as well as presented, has established itself over the past decade as one of the best modern sports programmes on television – Soccer AM was shortlisted for the sports programme of the year prize at the SJA’s Sports Journalism Awards earlier this year.
Lovejoy is understood to be leaving Soccer AM to present a new entertainment show for Simon Fuller’s 19 TV.
He is believed to be planning to take a handful of colleagues to his new show from Soccer AM, which attracts around 300,000 viewers to Sky Sports 1 every Saturday morning.
However, a Sky Sports spokesman confirmed that Soccer AM would be returning with established host Helen Chamberlain and a new co-presenter at the start of the 2007-08 football season.
“Tim goes with our best wishes and we’d like to thank him for his work on Soccer AM. We understand that he wants a change of direction,” the spokesman added.
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