Trinity Mirror’s latest online sports venture, Football.London, has launched, having created half a dozen new posts for sports journalists.
The website focuses on the capital’s Premier League teams, plus Watford, and went live yesterday. Coveerage of Football League and non-league clubs is expected to be rolled out in due course. The site editor is Tom Marshall-Bailey, who has previously worked for Trinity Mirror titles in Huddersfield and Liverpool. He has worked as a group-wide live sports editor since March last year.
“I feel privileged to have been given the opportunity to launch Football.London,” Marshall-Bailey told HoldTheFrontPage.
The site is being described as a “platform” for fans, suggesting that chatroom-style online discussion and reader comments and contributions will play an increasing role in its coverage.
“We have seen remarkable growth in our digital sports audience over the past 18 months, reaching millions of supporters every single day”
Jon Birchall, the head of digital sport at Trinity Mirror Regionals, added: “We have seen remarkable growth in our digital sports audience over the past 18 months, reaching millions of supporters every single day.
“The launch of Football.London is the next natural step for us to continue building on our industry-leading regional sports following, giving a digital home to the capital’s football fans.
“Our digital-first approach at other Trinity Mirror titles such as the Manchester Evening News and Liverpool Echo has shown that regional publishers have a unique and incredibly valuable relationship with fans of the clubs they cover.
“We hope Football.London will continue that trend.”