Match! re-launches but misses start of League season

Match! will be re-launched next week, but while Bauer Media says its teenagers’ weekly is expanding its coverage to provide greater coverage of teams outside the Premier League, the re-launch will come after the start of the Championship season this weekend.

The magazine is increasing the number of news stories and interviews it carries, introducing comprehensive player-ratings for all 92 league clubs.

James Bandy, editor of Match!, told Press Gazette that the magazine would make itself more of an “aspirational” product for its target readership of 12-year-old boys.

Bandy said: “We wanted to move Match! on to make it the magazine for every football fan, be it the Premier League or Football League.

“We wanted to hit home that we’re closer to the stars, and make it a more comprehensive and exciting read for our readers than ever before.”

According to the most recent ABC figures, Match! sold 72,881 copies on average each week in the first six months of last year.