Moses rushes in for SJA Laureus Lunch on June 28

The SJA is delighted to announce that one of the greatest Olympic champions of all-time, Edwin Moses, is our Laureus Lunch guest in Fleet Street on Thu June 28.

Edwin Moses: one of the greatest Olympic athletes of all time, and our SJA Laureus Lunch guest on June 28

With the London Olympics just one month away, this event with Moses, the chairman of Laureus World Sports Academy, represents an outstanding opportunity for headline-grabbing copy for specialists, columnists and feature writers. Broadcasters are also encouraged to attend, and there will be an opportunity for Sunday newspaper writers to speak with our guest separately.

Moses won gold medals at 400 metres hurdles for the United States at the 1976 and 1984 Olympics. Only the US boycott of the Moscow Games of 1980 denied Moses the opportunity of a third gold medal.

To underline Moses’s dominance of his event, his Olympic gold medals book-ended an unbeaten sequence of 107 consecutive finals (122 consecutive races). He broke the world record in his event four times – his best, 47.02sec, set in 1983, remained unbeaten for nine years.

Following his track career, Moses has become a noted speaker and reformer in sport, particularly in the areas of Olympic eligibility and drug testing.

In 2000, Moses was elected the first chairman of the Laureus World Sports Academy, and it is through the SJA’s generous partners that the great American athlete is flying in especially for our latest Fleet Street lunch event.

Laureus comprises the Laureus World Sports Academy, the Laureus Sport for Good Foundation and the Laureus World Sports Awards, which collectively harness the power of sport to promote social change and celebrate sporting excellence.

The Laureus Sport for Good Foundation raises funds to provide financial and practical support to more than 100 projects which use the power of sport to provide coaching and education to young people in some of the most challenging or deprived environments around the world.

The annual Laureus World Sports Awards showcase the work for the Laureus Sport for Good Foundation and celebrate the achievements of athletes from across the sporting world.

The Laureus World Sports Academy is a unique collection of 46 of the most successful icons in world sport. Each Academy Member votes for the winners of the Laureus World Sports Awards and uses the power of sport to help tackle pressing social challenges through the Laureus Sport for Good Foundation projects.

  • For more information about all of Laureus’s activities, click here.
Moses in full flight: noted for his exceptional stride length, the American dominated his event like no other, winning his second Olympic gold here in Los Angeles in 1984

SJA Laureus Lunches are open to all working media, as well as journalism students and sports officials, though there is a strict limit on numbers we can accommodate, and priority is always given to SJA members and those first to book.

Thanks to the generosity of Laureus, there is no charge for attending this lunch. Otherwise, our usual lunch protocols will apply – after we have enjoyed two-course lunch at the Olde Cock Tavern on Fleet Street, Moses will answer questions on an on-the-record basis (unless our guest specifically asks to go off-the-record on any point, in which case we expect that request to be honoured).

This SJA Laureus Lunch represents an outstanding opportunity for feature writers, chief sports writers and correspondents from regional as well as national newspapers and broadcasters for some headline-grabbing copy.

Rights-free images from the event will be made available on request.

All attendees are also expected to ensure that they make mention of Laureus and the Sports Journalists’ Association event in their published or broadcast reports.


The SJA lunch will take place in a private room at the Olde Cock Tavern on Fleet Street, EC4Y 1AA, directly opposite the Royal Courts of Justice. The venue is served by several rail and Tube stations, include Charing Cross, Embankment, Temple and City Thameslink.

Lunch will start from 12.30pm.

Places are expected to be in great demand and will be allocated on a first-come, first-reserved basis, with preference given to SJA members.

While lunch will be provided free of charge, guests are expected to buy their own drinks.

  • Contact Steven Downes by email to (please indicate whether a vegetarian meal is required or if you have other special dietary requirements; these have to be ordered in advance), and write “Edwin Moses lunch” in the subject field of your email.

All details are subject to change.

First posted June 11.