Hayters past and present gather for 60th celebration

“Facts are sacred, opinion is free” was one of the favourite sayings of the late, great Reg Hayter, the founder of Fleet Street’s finest sports reporting agency, Hayters, which marks its 60th anniversary on February 1.

Reg Hayter: generations of sports writers learned their craft through his agency
Reg Hayter: generations of sports writers learned their craft through his agency

More than 150 successful sports journalists received those and many more words of Hayter’s wisdom as they learned their trade while he ran the agency with relentless energy right up to his death in 1994.

The Hayter principles were also strongly instilled in the company’s present directors, Nick Callow and Gerry Cox, who along with Reg’s son, former Mail on Sunday cricket correspondent Peter Hayter, will be hosting a 60th anniversary reunion party on February 9.

Some of the finest sports journalists of any era started their careers with Reg. Graduates of the Hayters Academy include SJA award-winning writers Martin Samuel, Mike Calvin and Alan Lee, as well as John Dillon, Malcolm Folley, Des Kelly, Richard Keys, Gary Newbon, Steve Rider, Peter Drury and statistician “Ask Albert” Sewell.

Sewell was Reg Hayter’s very first employee, and as the only one surviving, will say a few words about a unique institution that has produced an unparalleled number of leading sports journalists, including former SJA chairman Barry Newcombe, and four former Football Writers’ Association chairmen in Alex Montgomery, Dennis Signy, Cox and Steve Bates.

Hayter left Pardons, then the Press Association’s cricket and football reporting section, to launch his own agency in February 1955 because he saw an opportunity to supply national and provincial newspapers with coverage of matches, events, feature writing, statistics and results, and telephones and telephonists in the press boxes of all the main football and cricket grounds in and around London.

Hayter expanded his offering to act as agent, advisor and confidant to some of the biggest names in sport including Denis Compton, Bill Edrich, Keith Miller, Godfrey Evans, Ian Botham, Basil D’Oliveira, Henry Cooper and Bob Wilson.

The trusty Underwood typewriters have been replaced by computers and state-of-the art video equipment as the 21st century Hayters serves the traditional and modern print media, as well as being a leading player in broadcast and video journalism.

Callow and Cox, however, still carry a trademark Hayter red notebook for those business meetings when memory cannot always be relied upon.

And this could well be one such event.

Any Hayters men or women who would like to share a toast to this unique editorial and sporting institution should contact Jane Clarke ( for details.


Mon Mar 23: SJA British Sports Journalism Awards, sponsored by BT Sport, at the Grand Connaught Rooms.

Wed, Apr 1: BT Sport/SJA lunch with Olympic champion rower Andrew Triggs Hodge. Booking details here

Mon Apr 13: SJA Spring Golf Day, Wimbledon Park GC. Booking details here

Wed May 13: SJA York Races Day, sponsored by Ladbrokes, at the Dante Festival. Click here to book your places

Mon Sep 14: SJA Autumn Golf Day, Muswell Hill Golf Club