Action Images signs deal with Wembley

Action Images, the specialist sports arm of Reuters, has signed a long-term contract with Wembley Stadium as its primary photographic provider, covering a range of assignments including sporting events and PR.

The national stadium will open officially on May 19 with this season’s FA Cup final.

In addition to event coverage, Action Images will handle public relations photography assignments for Wembley and capture the range of services and facilities that the stadium will offer. Under the contract Wembley Stadium’s existing photographic archive, built up during decades of great sporting moments at the site, will be managed and marketed by Action Images and integrated into a bespoke branded online photographic library accessible to Wembley personnel, accredited media, official sponsors and other partners.

Jonathan Gregory, Marketing & Commercial Director of Wembley Stadium said: “Our experience of working with Action Images convinced us that it is Wembley’s best option as a photographic partner. Action Images’ global expertise in sports photography, in addition to its role as part of the Reuters family, will allow Wembley to present globally in pictures all the facets of life at this iconic world class venue.”

Philip Kelly, Chief Executive of Action Images said: “We are delighted to have this opportunity to work so closely with the team at Wembley Stadium and with its sponsors and partners. It is a privilege to be involved from the opening of this national and international symbol of sporting excellence, and to be entrusted with the wide range of photographic opportunities available in such an impressive setting.”