From The Register
“New media sportscasting is becoming increasingly important to the sports industry as part of the marketing mix ensuring brand development and introducing new channels for revenue growth,” said Darach Deehan, chief executive of Servecast, at the Streaming Media Europe conference in London.
In September, the Ryder Cup was broadcast live through Sky Sports’ website and earlier in the same month Yahoo! announced a deal with the National Football League in the United States to stream NFL games live online outside the US.
“There continues to be a seismic shift in the world of broadcasting of sports content. The availability of broadband is increasing rapidly, now exceeding cable-TV penetration in most markets. With increased broadband access, fans now expect to be able to easily access sports, news and coverage online wherever they are in the world,” said Deehan.
Servecast was founded in 1998 by Kevin Quinn and has provided streaming media for the Tour de France, Six Nations rugby and the UEFA Champions League. The company is based in Dublin with offices in London, Paris and Hamburg and its clients include Sky Sports, Manchester United, and the GAA.
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