David Welch Management has been engaged by British Volleyball to enhance the profile of the sport across all branches of the media, it was announced today.
The partnership will involve DWM working with the men and women’s indoor volleyball squads, the beach volleyball squads and the sitting squads leading up to the 2012 London Olympics.
The partnership extends the involvement of the SJA member and former Daily Telegraph sports editor, David Welch, in Olympic matters following the recent signing of a similar deal with England Hockey.
DWM will work with British Volleyball to uncover stories and features, raise the profile of individuals within the sport and communicate the message of a sport which, in the case of GB indoor and sitting volleyball, is making its first appearance in the Olympics.
With a summer ahead of major international volleyball competition, both at home and abroad, featuring many of the strongest teams in the world, the relative newcomers to the British Olympic scene enter a new phase of team building and aspiration.
The partnership between British Volleyball and DWM intends to establish volleyball as an ambitious sport clearly focused on high achievement at the London Olympics, as well as enhancing its national and international profile, while creating an awareness of its players as characters, role-models and potential sponsorship opportunities.
As the partnership was announced, Performance Director Kenny Barton said: “The rapid development of our Performance Volleyball, Beach Volleyball and Sitting Volleyball Programmes, is a story about incredible journeys. The commitment of our players and staff in establishing their credentials amongst the elite of world’s most spectacular team game is an ever-unfolding story deserving to be told. We are further energized by our partnership with David Welch Management who will undoubtedly bring the Great Britain Volleyball story to the attention of a wider audience around the world”.
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