Greg Lemond, the American former winner of the Tour de France, is the latest top speaker to add his name to the Play The Game conference in Coventry next month, which is offering SJA members an exclusive special offer with up to 60 per cent off ticket charges.
Play the Game 2009 is the sixth world communications conference on sport and society, with around 120 speakers hailing from 27 countries.
Lemond will speak about current challenges to anti-doping policies, drawing from his life experience as a world class elite athlete and a fitness industry entrepreneur of today. Lemond was one of the first professional cyclists who openly debated doping.
WADA’s David Howman, the Italian whistleblower Alessandro Donati, and UEFA spokesman William Gaillard are among other expert speakers at the conference.
Match fixing, corruption and good governance, paralympic athletes, teenagers and the impact of Beijing 2008 are among the other issues on the programme.