An £8 million global television advertising campaign is set to launch around next week’s Wimbledon championships, featuring Maria Sharapova, Ana Ivanovic, the French Open winner, and the Williams sisters.
The Women’s Tennis Association campaign, which will run in more than 75 countries, features a total of 10 players from the Sony Ericsson WTA Tour, aimed at promoting the WTA final, being staged in Doha, Qatar, in November.
The 30- and 60-second TV ads, created by ad agency Grey, have been labelled the “pinnacle” of the WTA Tour’s global marketing campaign.
In total 32 players from the tour took part in the different parts of the campaign, which also includes viral and community elements.
“Once I first received the brief my inspiration was to demonstrate the energy and high-intensity lives of these modern, successful, professional women,” said Matthieu Mantovani, the director of the TV ad.
Larry Scott, the chief executive of the WTA Tour, said that the $15m investment in the campaign, $4m of which will be spent this year, represented the biggest marketing push the sporting body had ever undertaken.
“The campaign cystallises everything we mean when we speak about taking the sport to the next level,” Scott added.
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