Nike’s World Cup ad wins plaudits

A Nike ad that captured the spirit of the World Cup and Wayne Rooney’s triumphant return to the England squad has won the winner of winners award for the best national newspaper advertisement of 2006.

The memorable image of Wayne Rooney, created by the agency Wieden + Kennedy, won £25,000 for creative team Chris Groom, Stuart Harkness and Guy Featherstone.

The trio received their prize at the Newspaper Marketing Agency’s Awards for National Newspaper Advertising.

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