Budweiser, one of the sponsors of the 2010 FIFA World Cup in South Africa, has launched a worldwide search for football fans willing to spend up to a month in a house in Cape Town in a football version of Big Brother.
Recruitment for “Bud House” ends this Friday, with one lucky candidate from each of the World Cup’s 32 competing nations being selected for a reality show that is a sports marketing first.
Applicants have to submit a short video proving they are the soccer superfan they claim to be.
“Budweiser is looking for passionate fans of each of the 32 FIFA World Cup qualifying countries to participate in the ultimate football getaway,” reads the notice. “If you are selected to represent your country, you will be flown to Cape Town, South Africa, for the 2010 FIFA World Cup. Luxurious accommodations, thrilling excursions, and the opportunity to have the kind of access few fans ever have.
“The 32 fans will have the chance to share their passion for their home team with each other and the world, as an award-winning production company films the excitement of the games and the overall FIFA World Cup experience.”
The brewer is believed to be working with the producers of a reality show for a feed which will be available online for the duration of the World Cup tournament.
SJA dates for your diaries
Mon Apr 12: SJA Spring Golf Day , to be staged at Surbiton GC. To book, contact Paul Trow (07973 862747).
Thu Apr 15: SJA 2010 Annual Meeting , at offices of UK Sport
Mon Apr 19: SJA/LOCOG guided tour of Olympic Park, 2pm For booking details, click here.
Sun Apr 25: SJA Cricket Day. Enjoy corporate hospitality with friends and colleagues, and bring along your partner, as Lancashire take on Surrey. Tickets £65 each. Click here for booking details.
Wed May 19: A Question of Boris:The SJA’s second “Sporting Question Time”, this time with London Mayor Boris Johnson at City Hall. This will be strictly for SJA members only. To book your ticket, click here to send us an email with your name, SJA membership number and address, writing “Sporting Question Time with Boris” in the subject field
Mon Sep 13: SJA Autumn Golf Day, Muswell Hill GC. To book, contact Paul Trow (07973 862747).
All dates and details subject to change.
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