Advertising and sponsorship

“Our advert has produced some decent click-through results and it’s certainly something we will continue with in the future” – managing editor of leading national news agency.

The Princess Royal, guest of honour at SJA awards events

With the SJA website receiving more than 1 million hits a year,  and a Yearbook distributed among some of the biggest names and most influential figures in British sports and Olympic media, the SJA has the right platforms for you to advertise your organisation, job vacancy, event, services or product.

“Awareness of our status as a sponsor of the  London 2012 Olympic Games increased as a direct result. The event was extremely well organised and it is clear that the SJA has an undeniable ability to pull together the UK’s leading sports journalists – a key target group” – board member of 2012 Olympic sponsor.

The SJA has a track record of successfully working together in partnership with a range of leading sporting and commercial organisations, including UK Sport, the 2012 London Olympic organisers, the British Olympic Association and the SportAccord covention organisers, charities such as Cancer Research and the Laureus Foundation, plus blue chip companies including BP, Ladbrokes and BT.

“The SJA lunch gave our head coach the opportunity to relax with senior writers in an informal setting. Instead of a hurried huddle with writers pre-deadline, the lunch and Q&A session enabled everyone to explore the sport more fully and the interviews were able to breathe. As a consequence coverage was more insightful” – media director for governing body of an Olympic sport.

The SJA’s two annual awards events – the British Sports Awards staged each December and the British Sports Journalism Awards each March – are established among the highlights of the sports and media awards season, and offer outstanding corporate hospitality and sponsorship opportunities.

The SJA’s sporting lunches are staged for the benefit of our members, providing access to some of the biggest names in sport, and have a strong track record of generating strong back-page headlines.

Our recent guests have included world champion Phil “The Power” Taylor, Olympic gold medallists Rebecca Adlington, Edwin Moses, Ben Ainslie and Christine Ohuruogu, England’s Rugby World Cup-winning captain Martin Johnson, Baroness Grey-Thompson, Britain’s most successful Paralympian, former England football captain Terry Butcher, plus top adminstrators such as Lord Moynihan, Sir Clive Woodward, and sports minister Hugh Robertson.

“What a great event! It was the first time we’ve attended the SJA awards, and our clients were delighted to be part of such a great occasion. We’ll definitely be back” – PR director for a high street bank.

The SJA offers a range of other outstanding value opportunities that will see partners directly involved with many stars of British and Olympic sport and prominent media figures.

  • If you want to advertise your business through the SJA’s website, Yearbook or emails, then contact
  • If you want to book a table at any of the SJA’s awards events, please contact Martin Castle at Start2Finish events on or call 020 8916 2234.
  • The SJA’s sponsorship agency is Red Torch. All sponsorship enquiries should be directed to or by phone at 07989 514 912

Leave a Reply