Even Bolt fails to spark broadcast interest
July 2nd, 2009
Thirty years ago, it was athletics, rather than tennis, which saw the BBC interrupt its evening news in mid-summer. But tomorrow, the Bislett Games in Oslo is unlikely to get any live television coverage in Britain.
Not even Usain Bolt can spark excitement among broadcasters.
The prestigious Golden League meetings, with their season’s-ending $1 million jackpot prize, have not attracted any broadcaster prepared to screen them, following the collapse last month of satellite broadcaster Setanta, the rights-holders in the UK. Read the rest of this entry »
